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For overview details and introductory videos of the Social Lives Research Programme 2014 click here


Having been established for more than 10 years the Social Futures Observatory (SFO) is a leading think-tank which seeks to understand the societies of today and tomorrow. By combining practical commercial experience and academic expertise, SFO provides insight into emerging social developments which will affect individuals and organisations for the next decade and beyond.

SFO is a research based consultancy specialising in research programmes and direct consultancy to explore the direction of social change and fundamental behaviours with a commercial application. It is best known for its futures work anticipating behavioural change through the adoption and socialisation of digital technologies. In addition to undertaking and commissioning primary research, its work features extensive access to international secondary research. It has very close working relationships with many leading national and international 'thinkers and commentators'. SFO's work is highly interpretive and applied and draws on rigorous models and data to indicate future scenarios.

Social Futures Observatory is funded through a combination of commercial subscription, grants and personal philanthropy.

This website provides further details of our work. If you have further queries or would like to talk with us directly, please email us

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